Smileys have proved effective in raising food safety. The Danes have seen smileys on inspection reports, in all their retail food enterprises since 2001.
Visit Carlsberg have two restaurants and therefore we have two different Smiley reports:
The four different smileys signal how well the enterprise complies with food regulations. The reports must be displayed for consumers to read, before deciding to enter a shop or a restaurant. And the reports must also be placed easy to find on the enterprises own homepages.