Visit Carlsberg is fast becoming a must-see tourist attraction for tourists visiting Copenhagen. A 25 percent increase in visitors in 2010 compared to 2009 speaks for itself:
“With 157,500 guests in 2010 we have become one of the attractions, tourists want to visit when they come to Copenhagen,” says Lone Johnsen, Carlsberg's Visitor and Event Director.
Apart from the Danes and Swedes, Britons, southern Europeans and Poles have begun flocking to the ancestral home of one of the Great Danes best know exports – Carlsberg.